General Mills wanted to run an ad promoting their cross-promotion with DreamWorks’ Trolls World Tour and trusted me with the execution. Aside from providing the product imagery, the direction was, “we want a fun Trolls-themed ad.” This one had a few extra hoops since it had to be cleared by both entities, but the process was smooth. I was happy with the simple and effective copy, and definitely felt that it ended up exuding fun.
